B2B services & SaaS lead generation
B2B meetings with people who asked to talk.
Intent-led targeting, verified decision-makers, and meetings booked with prospects who raised their hand.
Where it breaks
What b2b & saas lead buyers deal with.
Cold lists.
SDRs burn hours on bounced emails and accounts with no buying intent.
Wrong contact.
Meetings with people who can't buy, can't influence and can't say yes.
Meetings that don't happen.
Calendar invites accepted out of politeness and never attended.
How we run it
Built against every one of those.
Intent-led targeting.
AI targeting finds accounts showing signs they're in market, using intent and audience data.
Verified decision-makers.
Every contact is enriched and checked before outreach.
Opt-in first.
A prospect becomes a lead only when they raise their hand.
Booked on your calendar.
On the appointment model, qualified meetings are booked with reminders.
Typically qualified on
- ✓Company size and industry
- ✓Role and seniority
- ✓Current solution
- ✓Problem and timing
- ✓Region
- ✓Budget authority where you choose
Your final criteria are agreed with you in writing before launch.
Which model fits
Pay per appointment suits sales teams that want meetings. Built for you suits companies that want the outbound engine in-house.
Territory check
Is your market still open?
We work with one company per industry in each territory. Once a territory is claimed, it's closed to everyone else, including your competitors.
B2B & SaaS lead generation guides
All articlesBuying Leads
Exclusive Leads vs Shared Leads: What You Actually Pay For
Exclusive leads vs shared leads, compared on cost, contact rates and risk. Learn how to verify exclusivity and what to put in writing before you buy.
October 13, 2026 · 7 min read
Compliance & Quality
How to Vet a Lead Generation Company: 12 Questions to Ask
Vetting a lead generation company? Use these questions to expose shared, aged and non-consented leads before you sign, plus what to put in writing.
October 13, 2026 · 8 min read
Appointment Setting
Pay Per Appointment vs Pay Per Lead: Which Model Fits You
Pay per appointment vs pay per lead, compared on cost, control and risk. See which model fits your sales team and what to define in writing first.
October 13, 2026 · 7 min read
B2B & SaaS leads: common questions
Is this cold email?
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Targeting uses data, but someone only becomes a lead when they opt in. You're never handed a raw list as leads.
Can you define our ideal customer profile with us?
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Yes. Company, role and qualifying questions are agreed in writing before launch.
Can you build this inside our own tools?
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Yes. With Built for you, the system runs in your accounts and you own it.
Exclusive b2b & saas leads, one buyer: you.
Tell us your market and what a good lead looks like. It takes about three minutes.