Pay per appointment
We book the meeting. You show up.
Pay per appointment lead generation: an AI assistant follows up instantly, qualifies on your criteria and books onto your calendar.
Who it's for
A fit if…
- ✓You want a full calendar, not a list to work.
- ✓Your team is better at closing than chasing.
- ✓Leads arrive after hours and go cold before anyone calls.
Instant follow-up.
An AI assistant responds within moments, day or night.
Qualified before booking.
Prospects are checked against your written criteria first.
Booked on your calendar.
Appointments land directly in your scheduling tool.
Reminders.
Every booked prospect gets reminders before the meeting.
Exclusive.
Every appointment is with a prospect sent to you only.
How it works
Four steps from application to delivery.
- 1
Apply
Tell us your market, calendar and what makes a meeting worth taking.
- 2
Agree criteria
We define a qualified appointment together, in writing.
- 3
Launch
Opt-in funnels and the AI assistant go live for your market.
- 4
Show up
Qualified prospects are booked on your calendar, with reminders.
| Pay per lead | Pay per appointment | |
|---|---|---|
| Who follows up | Your team | Our AI assistant |
| What you receive | A qualified lead | A booked meeting |
| Best for | Teams with fast intake | Teams that want to close, not chase |
| Exclusive | Yes | Yes |
From the blog
All articlesAppointment Setting
Pay Per Appointment vs Pay Per Lead: Which Model Fits You
Pay per appointment vs pay per lead, compared on cost, control and risk. See which model fits your sales team and what to define in writing first.
October 13, 2026 · 7 min read
Buying Leads
Exclusive Leads vs Shared Leads: What You Actually Pay For
Exclusive leads vs shared leads, compared on cost, contact rates and risk. Learn how to verify exclusivity and what to put in writing before you buy.
October 13, 2026 · 7 min read
Compliance & Quality
How to Vet a Lead Generation Company: 12 Questions to Ask
Vetting a lead generation company? Use these questions to expose shared, aged and non-consented leads before you sign, plus what to put in writing.
October 13, 2026 · 8 min read
Pay per appointment: common questions
What counts as a qualified appointment?
+
We agree it with you in writing before launch: who, what, where and the questions they must pass.
What if a prospect doesn't show?
+
No-show handling is set out in your agreement. Reminders go out before every meeting to reduce them.
Which calendars do you book into?
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Common scheduling tools and CRM calendars. We confirm yours during onboarding.
Stop sharing your leads with competitors.
Tell us your market and what a good lead looks like. It takes about three minutes.